It all started as a small family project until Rio became the CEO.

Now he’s the real boss : four paws, big personality, and a serious passion for toys, stylish accessories, and long naps.

Every item in the shop is tested and sometimes side-eyed by Rio himself. He’s got high standards, if it doesn’t squeak, tug, or make him zoom around the house… we don’t sell it.

Welcome to a shop where dogs come first, and humans just follow the lead at the end of the leash... of course.